Colloquy loyalty summit 20143/10/2023 ![]() More than 50 percent of transactions now have a PowerUp Rewards card attached, and members average 3 times the spend of non-members, allowing the company to reward the most engaged customers. ![]() Leveraging the company’s unique relationships with its publishers has helped create a unique experience that our best customers crave. GameStop, along with B+P, made the program appealing to gamers and to parents, offering points, discounts, merchandise and sweepstakes available exclusively at GameStop. As our business continues to grow and evolve, PowerUp will continue to be at the core of our growth strategy.” Mike Hogan, chief marketing officer for GameStop, stated, “PowerUp Rewards enables us to know our best customers more deeply, and to provide them with the compelling value and unique gaming experiences that only GameStop can deliver, in addition to an ever expanding array of digital gaming offerings. ![]() The company is also using the program to identify new markets to open stores. On these fronts, the PowerUp Rewards program has done much to distinguish itself, driving sales for GameStop with its unique features and captivating millions of gamers. This distinction is awarded to the retailer who has pioneered loyalty strategies to improve financial performance and customers’ overall experience. Voted on by thousands of industry experts, this distinguished honor is the latest in a string of successes for the new loyalty program, which just surpassed 13 million members and continues to grow dramatically. , the world’s largest multichannel video game retailer, is thrilled to announce that its PowerUp Rewards loyalty program, designed with Brierley+Partners (B+P) and launched in October 2010, has won the 2011 COLLOQUY Award for Loyalty Innovation in Retail. GRAPEVINE, Texas, Sep 16, 2011-GameStop Corp.
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